About & Skills

A brief history of my journey and the tools I use to create.

Autonomous Investment In Commercial Enterprises and Management logo

Apr 2026 - Present

Senior Design Engineer

Autonomous Investment In Commercial Enterprises and Management · Full-time

Dubai, United Arab Emirates · On-site

  • Drive the end-to-end product vision — from user flows and application logic to comprehensive digital product strategy.
  • Design premium, intuitive interfaces built on geometric symmetry and minimal aesthetics, with a sharp focus on user journeys and product behavior.
  • Build and implement fluid micro-interactions and high-fidelity front-end components using Next.js, and Tailwind CSS.
  • Bridge the design-engineering gap by programming UI elements directly, ensuring pixel-perfect execution in production.
  • Accelerate the design-to-development pipeline through AI-assisted workflows and rapid functional prototyping.
Skills:Product DesignUser Experience (UX)Design SystemsAI-Assisted DevelopmentContext EngineeringNext.jsDesign EngineeringRapid Prototyping
Bab Alomda Information Technology Co. logo

Oct 2023 — Mar 2026

Senior User Experience Designer

Bab Alomda Information Technology Co.

Dubai, United Arab Emirates

  • Led the design effort of Tello (Chat App): iOS⧉ | Android⧉
  • Designed a new website⧉ for the business.
  • Designed and developed PixelFroge⧉ using WordPress and Elementor.
  • Spearheaded the design and user journey of over 6 iOS sports and social media applications, including 1 Super App⧉.
  • Adapted app designs to the Chinese market, increasing market penetration through culturally tailored UX/UI elements.
  • Worked closely with product managers, developers, and visual designers to create seamless user interfaces, reducing design-developer handoff time.
Skills:Mobile App Design (iOS/Android)User Experience (UX)User Interface (UI)User ResearchUsability TestingDesign SystemsFigmaDesign-to-Dev Handoff
Innovation Factory logo

Mar 2021 — Sept 2023

Senior UI/UX - Project Coordinator

Innovation Factory

Dubai, United Arab Emirates

  • Designed engaging interfaces for platforms like XchangeOn⧉, a crypto exchange, a crypto mastercard Project Crypto Cash, a crypto travel booking Time2Travel ( iOS⧉ | Android⧉), a crypto e-commerce B-Store ( iOS⧉ | Android⧉), and crypto property trading P2Properties⧉, also a multi-chain crypto wallet platform TWallet.
  • Designed and developed CloudIntense⧉ using WordPress and Elementor.
  • Monitored and reported project progress, costs, and timelines, allowing for informed decision-making by senior management.
  • Led UI/UX design for multiple fintech platforms, ensuring seamless user experiences and intuitive interfaces.
  • Developed wireframes, prototypes, and high-fidelity designs, ensuring alignment with business goals and user needs.
Skills:UI/UX DesignFintech & Crypto PlatformsProject CoordinationWireframing & PrototypingUser FlowsWordPress & ElementorCross-Functional Leadership
Kochy Company logo

Oct 2018 — Feb 2021

UI/UX Designer – WordPress Developer

Kochy Company

Erbil, Iraq

  • Designed and developed AlHaffar Newspaper⧉ (Arabic) using WordPress and Elementor
  • Designed and developed RNTCS⧉ (Arabic) using WordPress and Elementor
  • Led the UI/UX design for digital products, enhancing user experience through intuitive layouts and user-centered design practices.
  • Created a cohesive visual identity and branding elements for new product lines, aligning graphic design assets with the company’s brand strategy.
Skills:UI/UX DesignWordPress DevelopmentWeb DesignBranding & Visual IdentityUser ResearchResponsive Web Design
Al-Etihad Media logo

Oct 2017 — Jul 2018

Graphic Designer

Al-Etihad Media

Erbil, Iraq

  • Developed compelling visuals and graphics to enhance news content, ensuring alignment with editorial guidelines and boosting audience engagement.
  • Performed video editing to create dynamic multimedia elements that complemented news stories and improved content appeal.
  • Supported WordPress site maintenance, optimizing content layout and user experience across web pages.
  • Optimized website content for SEO and organic search visibility.
  • Rewrote and restructured content for a website.
Skills:Graphic DesignVideo Editing (Premiere Pro)Visual Content StrategyWordPress MaintenanceSEO Optimization
XO Textile logo

Feb 2016 — Apr 2017

Print Designer

XO Textile

Latakia, Syria

  • Illustrated original prints designed for application on various garments, mostly T-shirts.
  • Worked closely with fashion designers to align artwork with design concepts and brand style.
  • Coordinated with the print house to ensure high-quality and accurate print production.
Skills:Print DesignAdobe IllustratorAdobe PhotoshopTextile & Apparel GraphicsPrint Production Coordination

Product Design

UI/UX & Product Design100%
Figma100%
Design Systems95%
User Research & Testing90%
Adobe Creative Suite95%

AI & Prototyping

AI-Assisted Development95%
Context Engineering90%
Rapid Prototyping95%

Design Engineering

Tailwind CSS95%
HTML & CSS95%
Next.js & React65%
WordPress90%

Languages

Arabic (Native)100%
English (Fluent)100%

Testimonials
Testimonials

What my clients and colleagues have to say.

“

I worked with Bashar on designing many logos and other print/digital designs. He did an incredible job in a short time and at a great price. He was easy to work with, had great ideas and was a good listener. I highly recommend him to anyone looking for a graphic designer.

Kochar Azad

Founder CEO, Kochy Company